Home

The U.S. Small Business Administration (SBA) is an outstanding resource for the small business owner. Whether you are thinking of starting, or are already running your own company, it is one of the essential websites to visit for information and tips on nearly any issue that you are likely to come across.

Back to Basics

To increase your business, the SBA offers a “Tools” section that is extremely comprehensive and offers a wealth of advice. For example, a good marketing strategy

Read more: The Basic Marketing Plan

By Dorothy Zukoff

Few will disagree that the internet has taken its place among the most revolutionary communications inventions in the history of the world that includes the printing press, the telegraph, the telephone and television. The internet has leveled the business playing field. Building a high-speed, global communications network in your home or small business office is now very affordable. User-friendly, low-cost hardware and software are abundant. With a well-thought out marketing strategy and nearly flawless execution, you can compete with the big guys.

Read more: Email Marketing - The Best Marketing Tool For Small Businesses

Internet marketing is quickly becoming one of the most popular advertising options available. The Internet reaches a worldwide audience and is available 24 hours a day. For this reason more and more potential customers are turning to the Internet for a variety of reasons including researching products and services and making purchases. As more and more consumers turn to the Internet for these reasons, it is important for businesses to establish an online presence. This is so important because failure to do so may result in their competitors gaining an edge over them in competing for sales. While it is important for business to begin Internet marketing campaigns it is also important for these same businesses to realize basic advertising principles still exist and they cannot neglect these principles. Most importantly those who advertise online have to be aware of who their target audience is and how to reach this audience.

Read more: Know Your Audience When Marketing Online

By Pete Wise

Writing copy or coming up with brand names for international markets is a tricky business. I know - I do it myself. It's essential that a native speaker checks any translated copy before it's let loose on the public. Sometimes, though, even the biggest of brands can get it wrong. Here are the top 20 translation (t)errors I've come across:

Read more: International Marketing and Advertising Translation - The Top 20 Blunders, Mistakes and Failures